Blog

Practical insights on Notion, AI, and automation to help fast-growing teams optimize their time and get more out of their tools.

Recently added

Person sitting on a chair looking up to various Notion Custom Agents

How to organize a Notion workspace: What Optemization looks for when we reset a messy one

Most teams can't see how messy their own Notion workspace has gotten until someone from the outside takes a look. We break down exactly what we look for when we reset one, from the first audit to the rebuild to making the new setup actually stick.

Knowledge management

13 mins

Person sitting on a chair looking up to various Notion Custom Agents

Stop doing the same work twice: How to build Notion custom agents without burning credits

Notion custom agents automate recurring work (on a schedule or trigger), so it runs without you. This post shows how to build one worth the cost.

Notion

8 mins

A hand reaching for Claude and Notion AI in a toolbox

Notion AI vs Claude (and custom agents): A practical guide to AI in Notion in 2026

Notion AI, Claude, Custom Agents, Skills. Four AI surfaces inside Notion in 2026, each useful for different things and overlapping in places they didn't before. Here's a practical guide to what each does, where they overlap, and how to think about choosing.

Notion

7 mins

Person sitting on a chair looking up to various Notion Custom Agents

Optemization placed 3rd at Notion's SF Hackathon! Here's what two days, four people, and almost no sleep looked like

Four team members, two days in San Francisco, and barely fifteen hours of sleep between all of them. Here's how a week-old platform, a jam-packed hackathon weekend, and an autonomous "second brain" turned into a third-place finish at Notion's SF Hackathon!

Leadership

10 mins

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Notion just shipped its Developer Platform — here's what it means for you

Notion's Developer Platform launched in May 2026 with new features: Workers, Agent SDK, External Agents API, ntn CLI. Here's what each piece actually means for teams using Notion, and who'll get the most out of it.

Notion

10 mins

Person sitting on a chair looking up to various Notion Custom Agents

What are Notion Custom Agents? (And how to use them)

Notion Custom Agents are autonomous AI workers in your workspace that run tasks on schedules or triggers. This post explains what they are, when to use them, and real examples (plus limitations).

Notion

7 mins

Person sitting on a chair looking up to various Notion Custom Agents

Our top 5 Notion updates for startups in 2025

Notion Custom Agents are autonomous AI workers in your workspace that run tasks on schedules or triggers. This post explains what they are, when to use them, and real examples (plus limitations).

Notion

10mins