Blog

In-depth articles on team dynamics, management, and communication to practical tips for using Notion effectively with your team.

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A hand reaching for Claude and Notion AI in a toolbox

Notion AI vs Claude (and Custom Agents): A Practical Guide to AI in Notion in 2026

Notion AI, Claude, Custom Agents, Skills. Four AI surfaces inside Notion in 2026, each useful for different things and overlapping in places they didn't before. Here's a practical orientation to what each does, where the overlap is real, and how to think about choosing.

Notion

7 mins

Optemization placed 3rd at Notion's SF Hackathon! Here's what two days, four people, and almost no sleep looked like

Four team members, two days in San Francisco, and barely fifteen hours of sleep between all of them. Here's how a week-old platform, a jam-packed hackathon weekend, and an autonomous "second brain" turned into a third-place finish at Notion's SF Hackathon!

Leadership

10 mins

Notion just shipped its Developer Platform — here's what it means for you

Notion's Developer Platform launched in May 2026 with new features: Workers, Agent SDK, External Agents API, ntn CLI. Here's what each piece actually means for teams using Notion, and who'll get the most out of it.

Notion

10 mins

What are Notion Custom Agents? (And how to use them)

Notion Custom Agents are autonomous AI workers in your workspace that run tasks on schedules or triggers. This post explains what they are, when to use them, and real examples (plus limitations).

Notion

7 mins

Our top 5 Notion updates for startups in 2025

Notion Custom Agents are autonomous AI workers in your workspace that run tasks on schedules or triggers. This post explains what they are, when to use them, and real examples (plus limitations).

Notion

10mins

Our top 9 Notion Updates that teams should be aware of in 2025

Dive into Notion’s most exciting updates for 2025 and discover how these new features can transform the way your team collaborates, organizes information, and achieves its goals.

Notion

10mins

How to track OKRs in Notion: A practical guide for teams

Do you set goals for your company or teams? The topic of  Objectives and Key Results (OKRs) has probably come up. While OKRs have been widely adopted across industries, from tech giants to small startups, teams might struggle to implement them effectively.

Leadership

15mins