Social networks software allows individuals and companies to connect with one another to communicate and share data, often in a public forum. In a social network software, users are represented by a profile, and they connect with other users that have similar interests or backgrounds, or who they know in real life. Social network software is typically accessed via web browser or mobile application.
Companies use social networks software for a variety of purposes. It allows them to build and maintain their brand by sharing content or promoting marketing materials. It can also be used for networking, advertising, or even for customer service, among other uses. Companies can use social networks software in congruence with software in one or more of the following categories: social media management, social analytics, social media monitoring, social advertising, and social customer service.